{"id":987,"date":"2024-02-14T17:35:09","date_gmt":"2024-02-14T17:35:09","guid":{"rendered":"https:\/\/dcv.artcom.mx\/pda\/1210116\/?page_id=987"},"modified":"2024-05-07T08:12:25","modified_gmt":"2024-05-07T08:12:25","slug":"diarios-metacognitivos","status":"publish","type":"page","link":"https:\/\/dcv.artcom.mx\/pda\/1210116\/diarios-metacognitivos\/","title":{"rendered":"Diarios metacognitivos"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb min_height=\u00bb1674.1px\u00bb custom_margin=\u00bb|auto|-3px|auto||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Diarios Metacognitivos<\/span><\/strong><\/h1>\n

[\/et_pb_text][et_pb_image src=\u00bbhttp:\/\/dcv.artcom.mx\/pda\/1210116\/wp-content\/uploads\/sites\/34\/2024\/04\/vertice-poster-1.png\u00bb title_text=\u00bbvertice poster\u00bb _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||2px|||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

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    Creaci\u00f3n de la identidad visual de Expo Artcom: Identidad que representen la esencia de Artcom. Aqu\u00ed es donde generamos el concepto y el nombre de la Expo.<\/span><\/h2>\n<\/li>\n<\/ul>\n

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      Flyer promocional de carreras de Artcom:\u00a0Creaci\u00f3n de un flyer atractivo para promocionar las carreras que ofrece Artcom. Destacar las caracter\u00edsticas \u00fanicas de cada carrera y utilicen elementos visuales atractivos para captar la atenci\u00f3n de potenciales estudiantes, este flyer se repartir\u00e1 en la Expo.<\/span><\/h1>\n<\/li>\n<\/ul>\n

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      • Se\u00f1al\u00e9tica del evento:\u00a0Dise\u00f1ar la se\u00f1al\u00e9tica que guiar\u00e1 a los asistentes en Expo Artcom. Incluyendo carteles indicadores, mapas y cualquier otra se\u00f1al que facilite la navegaci\u00f3n en el evento. <\/span>
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        <\/h3>\n<\/li>\n<\/ul>\n

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        Como aporte al proyecto tambi\u00e9n se gener\u00f3 contenido para RRS como historias para Instagram.<\/span><\/h2>\n

        [\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

        Dentro de la log\u00edstica para el evento, era necesario planear con antelaci\u00f3n que los diversos contenidos necesarios para promocionar la Expo Artcom.<\/p>\n

        \u00a0Como primer paso, era importante definir las fechas para acomodar los dise\u00f1os que se iban a generar, entonces la creaci\u00f3n de un calendario editorial para gestionar fechas y contenidos era inminente.<\/p>\n

        Para continuar, tambi\u00e9n estaba la tarea de solucionar c\u00f3mo incorporar los aspectos de la identidad visual en los stills para Instagram, que es donde se llevar\u00eda a cabo la mayor parte de la promoci\u00f3n.<\/p>\n

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        Propuesta de Branding para una Marca.<\/p>\n

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        <\/span><\/p>\n

        Pulso es un departamento de la Universidad de Montemorelos, dedicado a capturar, a traves de la fotograf\u00eda, las actividades y los eventos de la vida estudiantil en esta instituci\u00f3n acad\u00e9mica.<\/p>\n

        Desde el inicio, Pulso ha sido el cronista de las experiencias vividas, con una esencia de la misma comunidad universitaria.<\/p>\n<\/div>\n

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        Conocer a la empresa\/marca<\/p>\n

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        Introducci\u00f3n del proyecto<\/p>\n

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        <\/span><\/p>\n

        A pesar de ser una de las identidades ma\u0301s reconocidas en la comunidad universitaria y contar con una historia notable, \u201cPulso\u201d se encuentra estancado en la monotoni\u0301a de sus publicaciones debido a la falta de actualizacio\u0301n de sus dina\u0301micas de interaccio\u0301n, las cuales no se ajustan adecuadamente a las preferencias y necesidades de su pu\u0301blico objetivo actual. Siendo una pa\u0301gina exclusiva para momentos especiales en la institucio\u0301n, necesitar un poco de ma\u0301s actualizaciones, en las historias que puedan llegar a contar y dar renombre a su eslogan.<\/p>\n<\/div>\n

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        <\/span><\/p>\n

        OBJETIVOS:<\/p>\n

        \u2022 Restablecer una conexi\u00f3n emocional con el p\u00fablico y restituir el prop\u00f3sito de la marca.<\/p>\n

        \u2022 Simplificar el contenido, sin perder su variedad.<\/p>\n

        \u2022 Implementar estrategias para fomentar una mayor participaci\u00f3n y retroalimentaci\u00f3n por parte del p\u00fablico.<\/p>\n

        \u2022 Desarrollar una estrategia m\u00e1s efectiva de divulgaci\u00f3n y reconocimiento en la marca.<\/p>\n<\/div>\n

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        P\u00fablico<\/p>\n

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        <\/span><\/p>\n

        P. Objetivo -> Jo\u0301venes de entre 18 – 27 an\u0303os, estudiantes de la Universidad de Montemorelos<\/p>\n

        P. Secundario -> Padres de familia de estudiantes, miembros de la comunidad universitaria, posible futuros estudiantes y egresados de la UM.<\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb type=\u00bb4_4″ theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″ text_font_size=\u00bb39px\u00bb]<\/p>\n

        Investigaci\u00f3n de Mercado<\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb column_structure=\u00bb1_5,1_5,1_5,1_5,1_5″ theme_builder_area=\u00bbpost_content\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″][et_pb_column _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb type=\u00bb1_5″ theme_builder_area=\u00bbpost_content\u00bb][et_pb_image src=\u00bbhttp:\/\/dcv.artcom.mx\/pda\/1210116\/wp-content\/uploads\/sites\/34\/2024\/05\/\u00bfQue-estas-estudiando_.png\u00bb _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb title_text=\u00bb_\u00bfQue\u0301 esta\u0301s estudiando_\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb type=\u00bb1_5″ theme_builder_area=\u00bbpost_content\u00bb][et_pb_image src=\u00bbhttp:\/\/dcv.artcom.mx\/pda\/1210116\/wp-content\/uploads\/sites\/34\/2024\/05\/\u00bfComo-conoces-de-Pulso_.png\u00bb _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb title_text=\u00bb\u00bfCo\u0301mo conoces de Pulso_\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb type=\u00bb1_5″ theme_builder_area=\u00bbpost_content\u00bb][et_pb_image src=\u00bbhttp:\/\/dcv.artcom.mx\/pda\/1210116\/wp-content\/uploads\/sites\/34\/2024\/05\/\u00bfQue-es-lo-que-piensas-que-hacemos_.png\u00bb _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb title_text=\u00bb\u00bfQue\u0301 es lo que piensas que hacemos_\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb type=\u00bb1_5″ theme_builder_area=\u00bbpost_content\u00bb][et_pb_image src=\u00bbhttp:\/\/dcv.artcom.mx\/pda\/1210116\/wp-content\/uploads\/sites\/34\/2024\/05\/\u00bfQue-tipo-de-CONTENIDO-te-llaman-mas-la-atencion_.png\u00bb _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb title_text=\u00bb\u00bfQue\u0301 tipo de CONTENIDO te llaman ma\u0301s la atencio\u0301n_\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb type=\u00bb1_5″ theme_builder_area=\u00bbpost_content\u00bb][et_pb_image src=\u00bbhttp:\/\/dcv.artcom.mx\/pda\/1210116\/wp-content\/uploads\/sites\/34\/2024\/05\/\u00bfSabes-que-es-PULSO_.png\u00bb _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb title_text=\u00bb\u00bfSabes que es PULSO_\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb type=\u00bb4_4″ theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb text_font_size=\u00bb49px\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″]<\/p>\n

        Benchmarking<\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb column_structure=\u00bb1_4,1_4,1_4,1_4″ theme_builder_area=\u00bbpost_content\u00bb][et_pb_column _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb type=\u00bb1_4″ theme_builder_area=\u00bbpost_content\u00bb][et_pb_image src=\u00bbhttp:\/\/dcv.artcom.mx\/pda\/1210116\/wp-content\/uploads\/sites\/34\/2024\/05\/Screenshot-2024-05-07-at-2.03.33\u202fa.m.png\u00bb _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb title_text=\u00bbScreenshot 2024-05-07 at 2.03.33\u202fa.m.\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb type=\u00bb1_4″ theme_builder_area=\u00bbpost_content\u00bb][et_pb_image src=\u00bbhttp:\/\/dcv.artcom.mx\/pda\/1210116\/wp-content\/uploads\/sites\/34\/2024\/05\/Screenshot-2024-05-07-at-2.03.39\u202fa.m.png\u00bb _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb title_text=\u00bbScreenshot 2024-05-07 at 2.03.39\u202fa.m.\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb type=\u00bb1_4″ theme_builder_area=\u00bbpost_content\u00bb][et_pb_image src=\u00bbhttp:\/\/dcv.artcom.mx\/pda\/1210116\/wp-content\/uploads\/sites\/34\/2024\/05\/Screenshot-2024-05-07-at-2.03.46\u202fa.m.png\u00bb _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb title_text=\u00bbScreenshot 2024-05-07 at 2.03.46\u202fa.m.\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb type=\u00bb1_4″ theme_builder_area=\u00bbpost_content\u00bb][et_pb_image src=\u00bbhttp:\/\/dcv.artcom.mx\/pda\/1210116\/wp-content\/uploads\/sites\/34\/2024\/05\/Screenshot-2024-05-07-at-2.05.08\u202fa.m.png\u00bb _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb title_text=\u00bbScreenshot 2024-05-07 at 2.05.08\u202fa.m.\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ theme_builder_area=\u00bbpost_content\u00bb _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb][et_pb_row _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb column_structure=\u00bb1_2,1_2″ hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″][et_pb_column _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb type=\u00bb1_2″ theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb text_font_size=\u00bb22px\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″]<\/p>\n

        Plan de Acci\u00f3n<\/p>\n

        \n

        <\/span><\/p>\n

        R : Reach (Alcanzar)<\/p>\n

        A : Act (Actuar)<\/p>\n

        C : Convert (Convertir)<\/p>\n

        E: Engage (Enamorar)<\/p>\n<\/div>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb type=\u00bb1_2″ theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb text_font_size=\u00bb37px\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″]<\/p>\n

        \n

        <\/span><\/p>\n

        Construccio\u0301n de concepto<\/p>\n<\/div>\n

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        Diarios Metacognitivos Creaci\u00f3n de la identidad visual de Expo Artcom: Identidad que representen la esencia de Artcom. Aqu\u00ed es donde generamos el concepto y el nombre de la Expo. Flyer promocional de carreras de Artcom:\u00a0Creaci\u00f3n de un flyer atractivo para promocionar las carreras que ofrece Artcom. Destacar las caracter\u00edsticas \u00fanicas de cada carrera y utilicen […]<\/p>\n","protected":false},"author":37,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"_links":{"self":[{"href":"https:\/\/dcv.artcom.mx\/pda\/1210116\/wp-json\/wp\/v2\/pages\/987"}],"collection":[{"href":"https:\/\/dcv.artcom.mx\/pda\/1210116\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dcv.artcom.mx\/pda\/1210116\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dcv.artcom.mx\/pda\/1210116\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/dcv.artcom.mx\/pda\/1210116\/wp-json\/wp\/v2\/comments?post=987"}],"version-history":[{"count":15,"href":"https:\/\/dcv.artcom.mx\/pda\/1210116\/wp-json\/wp\/v2\/pages\/987\/revisions"}],"predecessor-version":[{"id":1249,"href":"https:\/\/dcv.artcom.mx\/pda\/1210116\/wp-json\/wp\/v2\/pages\/987\/revisions\/1249"}],"wp:attachment":[{"href":"https:\/\/dcv.artcom.mx\/pda\/1210116\/wp-json\/wp\/v2\/media?parent=987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}