[et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#A9CEF4″ global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbCalistoga||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb40px\u00bb text_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]Diario metacognitivo[\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb-24px|||||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]Sexto semestre[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#7EA0B7″ global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_gallery gallery_ids=\u00bb920,921,922″ fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_gallery][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb-1px|||||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]Etapa 1: Investigaci\u00f3n de mercado[\/et_pb_text][et_pb_text _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n
Se realiz\u00f3 una investigaci\u00f3n de mercado y un an\u00e1lisis de marca para el 30 aniversario de la carrera. Esto incluy\u00f3 estudiar su identidad, mercado y p\u00fablico objetivo, adem\u00e1s de recopilar datos con herramientas digitales aplicadas a 25 personas. Los hallazgos permitieron proponer mejoras estrat\u00e9gicas para fortalecer la marca.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb13px|||||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]Etapa 2: Exploraci\u00f3n Gr\u00e1fica[\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]En esta etapa, los hallazgos de la investigaci\u00f3n se transformaron en propuestas visuales y conceptuales para la marca. Esto incluy\u00f3 la creaci\u00f3n de un mapa conceptual que conect\u00f3 ideas clave, un moodboard que defini\u00f3 la identidad visual y una exploraci\u00f3n gr\u00e1fica con bocetos de logotipos y elementos visuales. Todo fue presentado en un documento PDF claro y atractivo.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_gallery gallery_ids=\u00bb923,924,925,926,927,928,929,930,932,933,934,935,936″ fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_gallery gallery_ids=\u00bb937″ fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_gallery][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb36px|||||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]Etapa 3: Plan de acci\u00f3n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n En esta etapa, se definieron estrategias para mejorar el posicionamiento de la marca, usando el modelo RACE y un an\u00e1lisis de benchmarking. Se establecieron objetivos SMART, se dise\u00f1aron estrategias con acciones concretas y se asignaron KPIs para medir su \u00e9xito, garantizando un enfoque claro y medible para el crecimiento de la marca.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Diario metacognitivoSexto semestreEtapa 1: Investigaci\u00f3n de mercadoSe realiz\u00f3 una investigaci\u00f3n de mercado y un an\u00e1lisis de marca para el 30 aniversario de la carrera. Esto incluy\u00f3 estudiar su identidad, mercado y p\u00fablico objetivo, adem\u00e1s de recopilar datos con herramientas digitales aplicadas a 25 personas. Los hallazgos permitieron proponer mejoras estrat\u00e9gicas para fortalecer la marca.Etapa 2: […]<\/p>\n","protected":false},"author":42,"featured_media":0,"parent":11,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"_links":{"self":[{"href":"https:\/\/dcv.artcom.mx\/pda\/1200438\/wp-json\/wp\/v2\/pages\/871"}],"collection":[{"href":"https:\/\/dcv.artcom.mx\/pda\/1200438\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dcv.artcom.mx\/pda\/1200438\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dcv.artcom.mx\/pda\/1200438\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/dcv.artcom.mx\/pda\/1200438\/wp-json\/wp\/v2\/comments?post=871"}],"version-history":[{"count":3,"href":"https:\/\/dcv.artcom.mx\/pda\/1200438\/wp-json\/wp\/v2\/pages\/871\/revisions"}],"predecessor-version":[{"id":938,"href":"https:\/\/dcv.artcom.mx\/pda\/1200438\/wp-json\/wp\/v2\/pages\/871\/revisions\/938"}],"up":[{"embeddable":true,"href":"https:\/\/dcv.artcom.mx\/pda\/1200438\/wp-json\/wp\/v2\/pages\/11"}],"wp:attachment":[{"href":"https:\/\/dcv.artcom.mx\/pda\/1200438\/wp-json\/wp\/v2\/media?parent=871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}