{"id":730,"date":"2021-04-06T20:01:19","date_gmt":"2021-04-06T20:01:19","guid":{"rendered":"http:\/\/dcv.artcom.mx\/pda\/1190459\/?page_id=730"},"modified":"2021-05-11T13:06:32","modified_gmt":"2021-05-11T13:06:32","slug":"diarios-metacognitivos-3-semestre","status":"publish","type":"page","link":"https:\/\/dcv.artcom.mx\/pda\/1190459\/evidencias\/diarios-metacognitivos-3-semestre\/","title":{"rendered":"Diarios Metacognitivos 3 semestre"},"content":{"rendered":"\n\n[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero Section\u00bb _builder_version=\u00bb4.9.0″ background_color=\u00bb#ffffda\u00bb background_color_gradient_direction=\u00bb131deg\u00bb background_image=\u00bbhttp:\/\/dcv.artcom.mx\/pda\/1190459\/wp-content\/uploads\/sites\/16\/2021\/02\/home-improvement-20.png\u00bb custom_padding=\u00bb100px|0px|0px|0px||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb2%\u00bb animation_starting_opacity=\u00bb100%\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.9.3″ _module_preset=\u00bbdefault\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.9.3″ _module_preset=\u00bbdefault\u00bb][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.9.3″ _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.9.3″ text_font=\u00bb||||||||\u00bb header_font=\u00bbPlayfair Display|700|||||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb60px\u00bb header_line_height=\u00bb1.5em\u00bb header_2_font=\u00bb||||||||\u00bb header_3_font=\u00bb||||||||\u00bb header_4_font=\u00bb||||||||\u00bb header_5_font=\u00bb||||||||\u00bb header_6_font=\u00bb||||||||\u00bb custom_margin=\u00bb||20px|\u00bb locked=\u00bboff\u00bb]

Manual de Identidad Corporativa<\/span><\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCollections\u00bb _builder_version=\u00bb3.22″ custom_padding=\u00bb60px|0px|120px|0px\u00bb][et_pb_row _builder_version=\u00bb3.25″ custom_margin=\u00bb|auto|-54px|135px||\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.9.3″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″]

El proyecto integrador de este semestre, fue la creaci\u00f3n de el manual de identidad corporativa para la marca Fast and Safe, que se dedica al control de Inventario\u00a0para la empresa de Vitarrico en Colombia.<\/b><\/span><\/h3>\n

El trabajo fue realizado en equipo por:<\/span><\/strong><\/p>\n

    \n
  1. Dariana L\u00f3pez\u00a0<\/span><\/strong><\/li>\n
  2. Mercy Maldonado <\/span><\/strong><\/li>\n
  3. Sara\u00ed Prado<\/b><\/span><\/li>\n<\/ol>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.9.3″ text_font=\u00bb||||||||\u00bb header_font=\u00bb||||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#2b2b2b\u00bb header_line_height=\u00bb1.3em\u00bb header_2_font=\u00bbPlayfair Display|700|||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_text_color=\u00bb#2b2b2b\u00bb header_2_font_size=\u00bb42px\u00bb header_2_line_height=\u00bb1.5em\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||10px|\u00bb custom_padding=\u00bb||0px|||\u00bb locked=\u00bboff\u00bb]

    Establecer el Problema<\/span><\/h2>\n

     <\/p>[\/et_pb_text][et_pb_divider color=\u00bb#f7d584″ divider_weight=\u00bb3px\u00bb disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb3.2″ max_width=\u00bb80px\u00bb module_alignment=\u00bbleft\u00bb height=\u00bb10px\u00bb custom_margin=\u00bb||20px|\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb saved_tabs=\u00bball\u00bb locked=\u00bboff\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ make_equal=\u00bbon\u00bb _builder_version=\u00bb4.9.3″ module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb|auto|-6px|auto||\u00bb custom_padding=\u00bb0px||0px|\u00bb box_shadow_style=\u00bbpreset3″ box_shadow_vertical=\u00bb40px\u00bb box_shadow_blur=\u00bb50px\u00bb box_shadow_color=\u00bbrgba(0,0,0,0.1)\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.9.3″ _module_preset=\u00bbdefault\u00bb][et_pb_gallery gallery_ids=\u00bb745″ fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.9.3″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb30px||||false|false\u00bb box_shadow_style=\u00bbpreset1″][\/et_pb_gallery][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb3.25″ custom_padding=\u00bb40px|40px|40px|40px\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.9.3″ header_font=\u00bb||||||||\u00bb header_3_font=\u00bbPlayfair Display|700|||||||\u00bb header_3_text_color=\u00bb#2b2b2b\u00bb header_3_font_size=\u00bb28px\u00bb header_3_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb||10px|\u00bb custom_padding=\u00bb|||0px||\u00bb]

    Definici\u00f3n<\/span><\/h3>[\/et_pb_text][et_pb_divider color=\u00bb#f7d584″ divider_weight=\u00bb3px\u00bb disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb3.2″ max_width=\u00bb80px\u00bb module_alignment=\u00bbleft\u00bb height=\u00bb10px\u00bb custom_margin=\u00bb||20px|\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb saved_tabs=\u00bball\u00bb locked=\u00bboff\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.9.3″ text_font=\u00bbPoppins||||||||\u00bb text_text_color=\u00bbrgba(0,0,0,0.4)\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.9em\u00bb header_font=\u00bb||||||||\u00bb header_2_font=\u00bb||||||||\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||30px|\u00bb]

    Se realiz\u00f3 una convocatoria a universidades adventistas para encontrar una soluci\u00f3n al problema que tenia la empresa vitarrico en colombia con relaci\u00f3n a su inevtario.<\/span><\/p>\n

    As\u00ed fue como se creo la marca Fast and Safe,<\/span><\/em><\/strong> un proyecto en la cual ofrece la soluci\u00f3n al control de inventarios y la producci\u00f3n de las bodegas vitarrico, con la ayuda de un dispositivo para cada empleado con un software que ayudar\u00e1 a que el trabajo sea mas eficaz y que no se ocacionen perdidas en los productos.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCollections\u00bb _builder_version=\u00bb3.22″ custom_padding=\u00bb0px|0px|120px|0px||\u00bb][et_pb_row _builder_version=\u00bb3.25″ custom_margin=\u00bb|auto|-54px|135px||\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.9.3″ text_font=\u00bb||||||||\u00bb header_font=\u00bb||||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#2b2b2b\u00bb header_line_height=\u00bb1.3em\u00bb header_2_font=\u00bbPlayfair Display|700|||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_text_color=\u00bb#2b2b2b\u00bb header_2_font_size=\u00bb42px\u00bb header_2_line_height=\u00bb1.5em\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||10px|\u00bb locked=\u00bboff\u00bb]

    Recopilaci\u00f3n de Informaci\u00f3n previa<\/span><\/h2>\n

     <\/p>[\/et_pb_text][et_pb_divider color=\u00bb#f7d584″ divider_weight=\u00bb3px\u00bb disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb3.2″ max_width=\u00bb80px\u00bb module_alignment=\u00bbleft\u00bb height=\u00bb10px\u00bb custom_margin=\u00bb||20px|\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb saved_tabs=\u00bball\u00bb locked=\u00bboff\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ make_equal=\u00bbon\u00bb _builder_version=\u00bb4.9.3″ module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb|auto|-4px|auto||\u00bb custom_padding=\u00bb0px||0px|\u00bb box_shadow_style=\u00bbpreset3″ box_shadow_vertical=\u00bb40px\u00bb box_shadow_blur=\u00bb50px\u00bb box_shadow_color=\u00bbrgba(0,0,0,0.1)\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.9.3″ use_background_color_gradient=\u00bbon\u00bb background_color_gradient_start=\u00bbrgba(0,0,0,0)\u00bb background_color_gradient_end=\u00bbrgba(0,0,0,0)\u00bb background_color_gradient_direction=\u00bb35deg\u00bb custom_padding=\u00bb|5%||5%\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_gallery gallery_ids=\u00bb746,747,748,749,750,751,752,753″ fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.9.3″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb30px||||false|false\u00bb box_shadow_style=\u00bbpreset1″][\/et_pb_gallery][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb3.25″ custom_padding=\u00bb40px|40px|40px|40px\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.9.3″ header_font=\u00bb||||||||\u00bb header_3_font=\u00bbPlayfair Display|700|||||||\u00bb header_3_text_color=\u00bb#2b2b2b\u00bb header_3_font_size=\u00bb28px\u00bb header_3_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb||10px|\u00bb]

    Investigaci\u00f3n<\/span><\/h3>\n

    <\/span><\/p>[\/et_pb_text][et_pb_divider color=\u00bb#f7d584″ divider_weight=\u00bb3px\u00bb disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb3.2″ max_width=\u00bb80px\u00bb module_alignment=\u00bbleft\u00bb height=\u00bb10px\u00bb custom_margin=\u00bb||20px|\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb saved_tabs=\u00bball\u00bb locked=\u00bboff\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.9.3″ text_font=\u00bbPoppins||||||||\u00bb text_text_color=\u00bbrgba(0,0,0,0.4)\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.9em\u00bb header_font=\u00bb||||||||\u00bb header_2_font=\u00bb||||||||\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||30px|\u00bb]

    Despu\u00e9s de concluir en hacer el brief con el cliente, se comenz\u00f3 a investigar m\u00e1s acerca de la empresa vitarrico y tambien se buscaron marcas que se dedicaban al control de invetarios para darnos idea de como eran.<\/span><\/p>\n

    De all\u00ed partimos con el modelo de negocios y estrategias de Fast and Safe. Definimos los fundamentos de la marca, canales de comunicaci\u00f3n y la segmentaci\u00f3n del p\u00fablico.<\/span><\/p>\n

    En estos puntos lo que se hizo fue un estudio etnogr\u00e1fico en donde creamos 3 personajes t\u00edpicos, con sus respectivos estilo de vida, historia de vida, mapa de empat\u00eda,para que podamos entender mejor a nuestro p\u00fablico y crear todo envase a sus necesidades.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCollections\u00bb _builder_version=\u00bb3.22″ custom_padding=\u00bb0px|0px|120px|0px||\u00bb][et_pb_row _builder_version=\u00bb3.25″ custom_margin=\u00bb|auto|-54px|135px||\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.9.3″ text_font=\u00bb||||||||\u00bb header_font=\u00bb||||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#2b2b2b\u00bb header_line_height=\u00bb1.3em\u00bb header_2_font=\u00bbPlayfair Display|700|||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_text_color=\u00bb#2b2b2b\u00bb header_2_font_size=\u00bb42px\u00bb header_2_line_height=\u00bb1.5em\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||10px|\u00bb locked=\u00bboff\u00bb]

    Crear posibles soluciones<\/span><\/h2>\n

     <\/p>[\/et_pb_text][et_pb_divider color=\u00bb#f7d584″ divider_weight=\u00bb3px\u00bb disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb3.2″ max_width=\u00bb80px\u00bb module_alignment=\u00bbleft\u00bb height=\u00bb10px\u00bb custom_margin=\u00bb||20px|\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb saved_tabs=\u00bball\u00bb locked=\u00bboff\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ make_equal=\u00bbon\u00bb _builder_version=\u00bb4.9.3″ module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb|auto|1px|auto||\u00bb custom_padding=\u00bb0px||0px|\u00bb box_shadow_style=\u00bbpreset3″ box_shadow_vertical=\u00bb40px\u00bb box_shadow_blur=\u00bb50px\u00bb box_shadow_color=\u00bbrgba(0,0,0,0.1)\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.9.3″ use_background_color_gradient=\u00bbon\u00bb background_color_gradient_start=\u00bbrgba(0,0,0,0)\u00bb background_color_gradient_end=\u00bbrgba(0,0,0,0)\u00bb background_color_gradient_direction=\u00bb35deg\u00bb custom_padding=\u00bb|5%||5%\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_gallery gallery_ids=\u00bb754,756,755″ fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.9.3″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb80px||||false|false\u00bb box_shadow_style=\u00bbpreset1″][\/et_pb_gallery][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb3.25″ custom_padding=\u00bb40px|40px|40px|40px\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.9.3″ header_font=\u00bb||||||||\u00bb header_3_font=\u00bbPlayfair Display|700|||||||\u00bb header_3_text_color=\u00bb#2b2b2b\u00bb header_3_font_size=\u00bb28px\u00bb header_3_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb||10px|\u00bb]

    Ideaci\u00f3n<\/span><\/h3>[\/et_pb_text][et_pb_divider color=\u00bb#f7d584″ divider_weight=\u00bb3px\u00bb disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb3.2″ max_width=\u00bb80px\u00bb module_alignment=\u00bbleft\u00bb height=\u00bb10px\u00bb custom_margin=\u00bb||20px|\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb saved_tabs=\u00bball\u00bb locked=\u00bboff\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.9.3″ text_font=\u00bbPoppins||||||||\u00bb text_text_color=\u00bbrgba(0,0,0,0.4)\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.9em\u00bb header_font=\u00bb||||||||\u00bb header_2_font=\u00bb||||||||\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||30px|\u00bb]

    Comenzamos a describir la marca, con palabras claves que nos ayuden en la elecci\u00f3n del dise\u00f1o. Tambien realizamos una tabla de ideas con elementos que podian relacionarse con la marca, para que sirva como mood- board de inspiraci\u00f3n y luego procedimos a realizar diferentes propuestas para el logo de Fast and Safe. Despues seleccionamos uno para seguir haciendo propuestas.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCollections\u00bb _builder_version=\u00bb3.22″ custom_padding=\u00bb0px|0px|120px|0px||\u00bb][et_pb_row _builder_version=\u00bb3.25″ custom_margin=\u00bb|auto|-54px|135px||\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.9.3″ text_font=\u00bb||||||||\u00bb header_font=\u00bb||||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#2b2b2b\u00bb header_line_height=\u00bb1.3em\u00bb header_2_font=\u00bbPlayfair Display|700|||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_text_color=\u00bb#2b2b2b\u00bb header_2_font_size=\u00bb42px\u00bb header_2_line_height=\u00bb1.5em\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||10px|\u00bb locked=\u00bboff\u00bb]

    Proponer soluciones<\/span><\/h2>\n

     <\/p>[\/et_pb_text][et_pb_divider color=\u00bb#f7d584″ divider_weight=\u00bb3px\u00bb disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb3.2″ max_width=\u00bb80px\u00bb module_alignment=\u00bbleft\u00bb height=\u00bb10px\u00bb custom_margin=\u00bb||20px|\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb saved_tabs=\u00bball\u00bb locked=\u00bboff\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ make_equal=\u00bbon\u00bb _builder_version=\u00bb4.9.3″ module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||200px|\u00bb custom_padding=\u00bb0px||0px|\u00bb box_shadow_style=\u00bbpreset3″ box_shadow_vertical=\u00bb40px\u00bb box_shadow_blur=\u00bb50px\u00bb box_shadow_color=\u00bbrgba(0,0,0,0.1)\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.9.3″ use_background_color_gradient=\u00bbon\u00bb background_color_gradient_start=\u00bbrgba(0,0,0,0)\u00bb background_color_gradient_end=\u00bbrgba(0,0,0,0)\u00bb background_color_gradient_direction=\u00bb35deg\u00bb custom_padding=\u00bb|5%||5%\u00bb box_shadow_style=\u00bbpreset1″ custom_padding__hover=\u00bb|||\u00bb][et_pb_gallery gallery_ids=\u00bb759,760″ fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.9.3″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb80px||||false|false\u00bb][\/et_pb_gallery][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb3.25″ custom_padding=\u00bb40px|40px|40px|40px\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.9.3″ header_font=\u00bb||||||||\u00bb header_3_font=\u00bbPlayfair Display|700|||||||\u00bb header_3_text_color=\u00bb#2b2b2b\u00bb header_3_font_size=\u00bb28px\u00bb header_3_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb||10px|\u00bb]

    Prototipo<\/span><\/h3>[\/et_pb_text][et_pb_divider color=\u00bb#f7d584″ divider_weight=\u00bb3px\u00bb disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb3.2″ max_width=\u00bb80px\u00bb module_alignment=\u00bbleft\u00bb height=\u00bb10px\u00bb custom_margin=\u00bb||20px|\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb saved_tabs=\u00bball\u00bb locked=\u00bboff\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.9.3″ text_font=\u00bbPoppins||||||||\u00bb text_text_color=\u00bbrgba(0,0,0,0.4)\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.9em\u00bb header_font=\u00bb||||||||\u00bb header_2_font=\u00bb||||||||\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||30px|\u00bb]

    Ya que llegamos a este punto, llevamos el logoa digital y aqu\u00ed definimos que ser\u00eda un imagotipo.<\/span><\/p>\n

    Comenzamos a realizar diferentes versiones del mismo, para ver otras opciones y con diferentes tipograf\u00edas y colores que pudieran representar a la marca. Aunque ya habiamos seleccionado el color azul y amarillo por la psicolog\u00eda del color.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCollections\u00bb _builder_version=\u00bb3.22″ custom_padding=\u00bb60px|0px|120px|0px\u00bb][et_pb_row _builder_version=\u00bb3.25″ custom_margin=\u00bb|auto|-54px|135px||\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.9.3″ text_font=\u00bb||||||||\u00bb header_font=\u00bb||||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#2b2b2b\u00bb header_line_height=\u00bb1.3em\u00bb header_2_font=\u00bbPlayfair Display|700|||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_text_color=\u00bb#2b2b2b\u00bb header_2_font_size=\u00bb42px\u00bb header_2_line_height=\u00bb1.5em\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||10px|\u00bb locked=\u00bboff\u00bb]

    Hacer Soluciones<\/span><\/span><\/h2>\n

     <\/p>[\/et_pb_text][et_pb_divider color=\u00bb#f7d584″ divider_weight=\u00bb3px\u00bb disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb3.2″ max_width=\u00bb80px\u00bb module_alignment=\u00bbleft\u00bb height=\u00bb10px\u00bb custom_margin=\u00bb||20px|\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb saved_tabs=\u00bball\u00bb locked=\u00bboff\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ make_equal=\u00bbon\u00bb _builder_version=\u00bb4.9.3″ module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb|auto|-3px|auto||\u00bb custom_padding=\u00bb0px||0px|\u00bb box_shadow_style=\u00bbpreset3″ box_shadow_vertical=\u00bb40px\u00bb box_shadow_blur=\u00bb50px\u00bb box_shadow_color=\u00bbrgba(0,0,0,0.1)\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.9.3″ use_background_color_gradient=\u00bbon\u00bb background_color_gradient_start=\u00bbrgba(0,0,0,0)\u00bb background_color_gradient_end=\u00bbrgba(0,0,0,0)\u00bb background_color_gradient_direction=\u00bb35deg\u00bb custom_padding=\u00bb|5%||5%\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_gallery gallery_ids=\u00bb761,762″ fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.9.3″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb30px||||false|false\u00bb box_shadow_style=\u00bbpreset1″][\/et_pb_gallery][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb3.25″ custom_padding=\u00bb40px|40px|40px|40px\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.9.3″ header_font=\u00bb||||||||\u00bb header_3_font=\u00bbPlayfair Display|700|||||||\u00bb header_3_text_color=\u00bb#2b2b2b\u00bb header_3_font_size=\u00bb28px\u00bb header_3_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb||10px|\u00bb]

    Selecci\u00f3n<\/span><\/h3>[\/et_pb_text][et_pb_divider color=\u00bb#f7d584″ divider_weight=\u00bb3px\u00bb disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb3.2″ max_width=\u00bb80px\u00bb module_alignment=\u00bbleft\u00bb height=\u00bb10px\u00bb custom_margin=\u00bb||20px|\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb saved_tabs=\u00bball\u00bb locked=\u00bboff\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.9.3″ text_font=\u00bbPoppins||||||||\u00bb text_text_color=\u00bbrgba(0,0,0,0.4)\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.9em\u00bb header_font=\u00bb||||||||\u00bb header_2_font=\u00bb||||||||\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||30px|\u00bb]

    Asi llegamos a la selecci\u00f3n del imagotipo y lo ajustamos cada elemento a auna reticula.<\/span><\/p>\n

    Tambi\u00e9n establecidos la paleta crom\u00e1tica(Azul, Amarillo y Gris) y la tipofraf\u00eda principal con la secundaria. Ahora que ya teniamos todo esto definido, podiamos continuar con la producci\u00f3n del manual, en el programa InDesign. El tama\u00f1o que elegimos para el manual fue de 10 x 7.5 in, y en en el caso de que se fuera a imprimir, se realizaria la encuadernaci\u00f3n a caballo.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCollections\u00bb _builder_version=\u00bb3.22″ custom_padding=\u00bb75px|0px|120px|0px||\u00bb][et_pb_row _builder_version=\u00bb3.25″ custom_margin=\u00bb|auto|-54px|135px||\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.9.3″ text_font=\u00bb||||||||\u00bb header_font=\u00bb||||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#2b2b2b\u00bb header_line_height=\u00bb1.3em\u00bb header_2_font=\u00bbPlayfair Display|700|||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_text_color=\u00bb#2b2b2b\u00bb header_2_font_size=\u00bb42px\u00bb header_2_line_height=\u00bb1.5em\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||10px|\u00bb locked=\u00bboff\u00bb]

    Implementaci\u00f3n<\/span><\/h2>\n

     <\/p>[\/et_pb_text][et_pb_divider color=\u00bb#f7d584″ divider_weight=\u00bb3px\u00bb disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.9.3″ max_width=\u00bb80px\u00bb module_alignment=\u00bbcenter\u00bb height=\u00bb10px\u00bb custom_margin=\u00bb||20px|\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb saved_tabs=\u00bball\u00bb locked=\u00bboff\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ make_equal=\u00bbon\u00bb _builder_version=\u00bb4.9.3″ module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||200px|\u00bb custom_padding=\u00bb0px||0px|\u00bb box_shadow_style=\u00bbpreset3″ box_shadow_vertical=\u00bb40px\u00bb box_shadow_blur=\u00bb50px\u00bb box_shadow_color=\u00bbrgba(0,0,0,0.1)\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.9.3″ use_background_color_gradient=\u00bbon\u00bb background_color_gradient_start=\u00bbrgba(0,0,0,0)\u00bb background_color_gradient_end=\u00bbrgba(0,0,0,0)\u00bb background_color_gradient_direction=\u00bb35deg\u00bb custom_padding=\u00bb|5%||5%\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_gallery gallery_ids=\u00bb766,767,768,769,770,771,772,773,776,777,778,779,780,781,782″ fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.9.3″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb60px||||false|false\u00bb box_shadow_style=\u00bbpreset1″][\/et_pb_gallery][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb3.25″ custom_padding=\u00bb40px|40px|40px|40px\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.9.3″ text_font=\u00bbPoppins||||||||\u00bb text_text_color=\u00bbrgba(0,0,0,0.4)\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.9em\u00bb header_font=\u00bb||||||||\u00bb header_2_font=\u00bb||||||||\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||30px|\u00bb]

    El manual se divide en tres secciones:<\/span><\/p>\n

    La primera<\/span><\/p>\n

    Es el modelo de negocios y estrategias, donde se muestra los fundamentos de la marca.<\/span><\/p>\n

    La segunda<\/span><\/p>\n

    Se encuentran las especificaciones de dise\u00f1o, como los colores, tipograf\u00eda, usos correctos e incorrectos del imagotipo y algunos recursos de dise\u00f1o como patrones e ilustraciones.<\/span><\/p>\n

    La tercera<\/span><\/p>\n

    Se encuentran las aplicaciones del dise\u00f1o en elementos de la marca: como hojas membretadas, pluma, anunci\u00f3, empaque, dispositivos, redes sociales, entre otras.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n","protected":false},"excerpt":{"rendered":"

    Manual de Identidad CorporativaEl proyecto integrador de este semestre, fue la creaci\u00f3n de el manual de identidad corporativa para la marca Fast and Safe, que se dedica al control de Inventario\u00a0para la empresa de Vitarrico en Colombia. El trabajo fue realizado en equipo por: Dariana L\u00f3pez\u00a0 Mercy Maldonado Sara\u00ed Prado Establecer el Problema  Definici\u00f3nSe realiz\u00f3 […]<\/p>\n","protected":false},"author":20,"featured_media":0,"parent":11,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"_links":{"self":[{"href":"https:\/\/dcv.artcom.mx\/pda\/1190459\/wp-json\/wp\/v2\/pages\/730"}],"collection":[{"href":"https:\/\/dcv.artcom.mx\/pda\/1190459\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dcv.artcom.mx\/pda\/1190459\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dcv.artcom.mx\/pda\/1190459\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dcv.artcom.mx\/pda\/1190459\/wp-json\/wp\/v2\/comments?post=730"}],"version-history":[{"count":12,"href":"https:\/\/dcv.artcom.mx\/pda\/1190459\/wp-json\/wp\/v2\/pages\/730\/revisions"}],"predecessor-version":[{"id":896,"href":"https:\/\/dcv.artcom.mx\/pda\/1190459\/wp-json\/wp\/v2\/pages\/730\/revisions\/896"}],"up":[{"embeddable":true,"href":"https:\/\/dcv.artcom.mx\/pda\/1190459\/wp-json\/wp\/v2\/pages\/11"}],"wp:attachment":[{"href":"https:\/\/dcv.artcom.mx\/pda\/1190459\/wp-json\/wp\/v2\/media?parent=730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}