[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero Section\u00bb _builder_version=\u00bb3.22″ custom_padding=\u00bb0|0px|0px|0px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ use_custom_gutter=\u00bbon\u00bb make_equal=\u00bbon\u00bb _builder_version=\u00bb4.9.3″ width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_padding=\u00bb0px|0|0px|\u00bb use_custom_width=\u00bbon\u00bb width_unit=\u00bboff\u00bb custom_width_percent=\u00bb100%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.9.3″ use_background_color_gradient=\u00bbon\u00bb background_color_gradient_start=\u00bb#002d40″ background_color_gradient_end=\u00bbrgba(0,45,64,0.63)\u00bb background_color_gradient_direction=\u00bb3deg\u00bb background_color_gradient_start_position=\u00bb10%\u00bb background_color_gradient_overlays_image=\u00bbon\u00bb background_image=\u00bbhttp:\/\/dcv.artcom.mx\/pda\/1170182\/wp-content\/uploads\/sites\/19\/2021\/04\/m.jpg\u00bb custom_padding=\u00bb200px|4%|200px|8%\u00bb custom_padding_tablet=\u00bb60px|10%|60px|10%\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{%22gcid-9e1f9faf-32cc-4ae3-88fe-f416a57011aa%22:%91%22colorStart%22%93}\u00bb padding_tablet=\u00bb60px|10%|60px|10%\u00bb padding_last_edited=\u00bbon|tablet\u00bb custom_padding__hover=\u00bb|||\u00bb padding_phone=\u00bb60px|10%|60px|10%\u00bb][et_pb_image src=\u00bbhttp:\/\/dcv.artcom.mx\/pda\/1170182\/wp-content\/uploads\/sites\/19\/2021\/04\/m.jpg\u00bb title_text=\u00bbm\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.9.3″ max_width=\u00bb619px\u00bb max_width_tablet=\u00bb\u00bb max_width_phone=\u00bb\u00bb max_width_last_edited=\u00bbon|desktop\u00bb custom_margin=\u00bb-90px|-95px||7.5%||\u00bb custom_margin_tablet=\u00bb60px|60px|60px|60px\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb0px||0px|||\u00bb filter_saturate=\u00bb105%\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb animation_intensity_slide=\u00bb4%\u00bb box_shadow_style=\u00bbpreset3″ global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.9.2″ background_enable_image=\u00bboff\u00bb custom_padding=\u00bb100px||100px|\u00bb custom_padding_tablet=\u00bb60px||60px|\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{%22gcid-9e1f9faf-32cc-4ae3-88fe-f416a57011aa%22:%91%22colorEnd%22%93}\u00bb padding_tablet=\u00bb60px||60px|\u00bb padding_last_edited=\u00bbon|desktop\u00bb custom_padding__hover=\u00bb|||\u00bb padding_phone=\u00bb60px||60px|\u00bb][et_pb_text _builder_version=\u00bb4.9.3″ text_font=\u00bb||||||||\u00bb header_font=\u00bb||||||||\u00bb header_3_font=\u00bbMontserrat|700||on|||||\u00bb header_3_text_color=\u00bb#f46a79″ header_3_font_size=\u00bb16px\u00bb header_3_letter_spacing=\u00bb1px\u00bb background_layout=\u00bbdark\u00bb max_width=\u00bb600px\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb70px||11px|-11px||\u00bb custom_padding=\u00bb|||70px||\u00bb animation_style=\u00bbfade\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=\u00bb4.9.2″ text_font=\u00bbPoppins||||||||\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb header_font=\u00bbMontserrat|700|||||||\u00bb header_text_color=\u00bb#fe414d\u00bb header_font_size=\u00bb56px\u00bb header_line_height=\u00bb1.4em\u00bb header_2_font=\u00bb||||||||\u00bb header_3_font=\u00bb||||||||\u00bb max_width=\u00bb553px\u00bb custom_padding=\u00bb||0px|70px||\u00bb animation_style=\u00bbfade\u00bb header_font_size_tablet=\u00bb40px\u00bb header_font_size_phone=\u00bb\u00bb header_font_size_last_edited=\u00bbon|tablet\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n
<\/span><\/p>\n En equipo creamos un manual de Identidad para la marca Fast and Safe, que se dedica al control de Inventario para la empresa de Vitarrico en Colombia.<\/span><\/p>\n Trabajo realizado en equipo: <\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbWelcome & About Us\u00bb _builder_version=\u00bb4.9.0″ background_color=\u00bbgcid-9e1f9faf-32cc-4ae3-88fe-f416a57011aa\u00bb background_enable_image=\u00bboff\u00bb custom_padding=\u00bb0.3%|0px|0%|0px||\u00bb global_colors_info=\u00bb{%22gcid-9e1f9faf-32cc-4ae3-88fe-f416a57011aa%22:%91%22colorStart%22,%22background_color%22%93,%22gcid-4ce3445c-22a7-4920-8883-f6899a36ff9b%22:%91%22colorEnd%22%93}\u00bb][et_pb_row column_structure=\u00bb2_5,3_5″ _builder_version=\u00bb4.9.3″ width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_margin=\u00bb|||\u00bb custom_padding=\u00bb0px|0|0px|||\u00bb use_custom_width=\u00bbon\u00bb width_unit=\u00bboff\u00bb custom_width_percent=\u00bb100%\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_5″ _builder_version=\u00bb3.25″ custom_padding=\u00bb100px||100px|8%\u00bb custom_padding_tablet=\u00bb60px|10%|60px|10%\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb padding_tablet=\u00bb60px|10%|60px|10%\u00bb padding_last_edited=\u00bbon|tablet\u00bb custom_padding__hover=\u00bb|||\u00bb padding_phone=\u00bb60px|10%|60px|10%\u00bb][et_pb_text _builder_version=\u00bb4.9.2″ text_font=\u00bb||||||||\u00bb header_font=\u00bb||||||||\u00bb header_3_font=\u00bbMontserrat|700||on|||||\u00bb header_3_text_color=\u00bbgcid-509bc0cb-73d4-4619-bd16-20a15d62ca65″ header_3_font_size=\u00bb16px\u00bb header_3_letter_spacing=\u00bb1px\u00bb text_orientation=\u00bbright\u00bb background_layout=\u00bbdark\u00bb module_alignment=\u00bbright\u00bb custom_margin=\u00bb27px|18px|20px|||\u00bb animation_style=\u00bbfade\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{%22gcid-509bc0cb-73d4-4619-bd16-20a15d62ca65%22:%91%22header_3_text_color%22%93}\u00bb]<\/p>\n [\/et_pb_text][et_pb_divider color=\u00bbgcid-c1a082fc-4a30-48d6-a873-4ecf6c1abb36″ divider_weight=\u00bb2px\u00bb _builder_version=\u00bb4.9.2″ max_width=\u00bb220px\u00bb module_alignment=\u00bbright\u00bb height=\u00bb2px\u00bb custom_margin=\u00bb|||\u00bb custom_padding=\u00bb|-60px||\u00bb custom_padding_tablet=\u00bb|0px||\u00bb custom_padding_last_edited=\u00bboff|desktop\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb animation_intensity_slide=\u00bb4%\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{%22gcid-c1a082fc-4a30-48d6-a873-4ecf6c1abb36%22:%91%22color%22%93}\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.9.2″ text_font=\u00bb||||||||\u00bb text_text_color=\u00bbgcid-4ce3445c-22a7-4920-8883-f6899a36ff9b\u00bb header_font=\u00bb||||||||\u00bb header_3_font=\u00bbMontserrat|700|||||||\u00bb header_3_text_color=\u00bb#FFFFFF\u00bb header_3_font_size=\u00bb40px\u00bb header_3_letter_spacing=\u00bb1px\u00bb text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb|7px|9px|||\u00bb custom_padding=\u00bb|16px||||\u00bb animation_style=\u00bbfade\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{%22gcid-4ce3445c-22a7-4920-8883-f6899a36ff9b%22:%91%22text_text_color%22%93}\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.9.2″ text_font=\u00bbPoppins||||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb ul_font=\u00bbPoppins||||||||\u00bb header_font=\u00bbMontserrat|700|||||||\u00bb header_text_color=\u00bb#fe414d\u00bb header_font_size=\u00bb56px\u00bb header_line_height=\u00bb1.4em\u00bb header_2_font=\u00bb||||||||\u00bb header_3_font=\u00bb||||||||\u00bb max_width=\u00bb1096px\u00bb custom_margin=\u00bb-7px|19px|5px|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_tablet=\u00bb40px\u00bb header_font_size_phone=\u00bb\u00bb header_font_size_last_edited=\u00bbon|tablet\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n Se realiz\u00f3 una convocatoria a universidades adventistas para encontrar una soluci\u00f3n al problema que ten\u00eda la empresa de Vitarrico en Colombia con respecto a su inventario. Fue as\u00ed como surgi\u00f3 <\/span>Fast and Safe<\/b>, un proyecto en el cual se ofrece la soluci\u00f3n al control de inventarios y producci\u00f3n en las bodegas de Vitarrico, mediante un dispositivo digital para cada empleado con un software que ayudar\u00e1 a que el trabajo sea m\u00e1s eficaz y no se ocasionen p\u00e9rdidas en los productos<\/span>. <\/span><\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.9.3″ background_color=\u00bbgcid-9e1f9faf-32cc-4ae3-88fe-f416a57011aa\u00bb background_enable_color=\u00bboff\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_start=\u00bbrgba(0,45,64,0.7)\u00bb background_color_gradient_end=\u00bb#002d40″ background_color_gradient_direction=\u00bb0deg\u00bb background_color_gradient_end_position=\u00bb89%\u00bb background_color_gradient_overlays_image=\u00bbon\u00bb 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global_colors_info=\u00bb{}\u00bb][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbServices\u00bb _builder_version=\u00bb3.22″ custom_margin=\u00bb-24px|||||\u00bb custom_padding=\u00bb90px|0px|90px|0px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb3.25″ max_width=\u00bb1440px\u00bb custom_margin=\u00bb||50px|\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb1440px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_gallery gallery_ids=\u00bb990,989,880,881,882,991,992,993,994,995,996″ fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.9.3″ _module_preset=\u00bbdefault\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb animation_intensity_slide=\u00bb4%\u00bb box_shadow_style=\u00bbpreset1″ global_colors_info=\u00bb{}\u00bb][\/et_pb_gallery][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.9.2″ text_font=\u00bb||||||||\u00bb header_font=\u00bb||||||||\u00bb header_3_font=\u00bbMontserrat|700||on|||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bbgcid-509bc0cb-73d4-4619-bd16-20a15d62ca65″ header_3_font_size=\u00bb16px\u00bb header_3_letter_spacing=\u00bb1px\u00bb text_orientation=\u00bbright\u00bb background_layout=\u00bbdark\u00bb module_alignment=\u00bbright\u00bb custom_margin=\u00bb40px||20px|\u00bb animation_style=\u00bbfade\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{%22gcid-509bc0cb-73d4-4619-bd16-20a15d62ca65%22:%91%22header_3_text_color%22%93}\u00bb]<\/p>\n [\/et_pb_text][et_pb_divider color=\u00bbgcid-9e1f9faf-32cc-4ae3-88fe-f416a57011aa\u00bb divider_weight=\u00bb2px\u00bb _builder_version=\u00bb4.9.2″ max_width=\u00bb150px\u00bb height=\u00bb2px\u00bb custom_margin=\u00bb|||\u00bb custom_padding=\u00bb|||-80px\u00bb custom_padding_tablet=\u00bb|0px||\u00bb custom_padding_last_edited=\u00bboff|desktop\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbright\u00bb animation_intensity_slide=\u00bb4%\u00bb global_colors_info=\u00bb{%22gcid-9e1f9faf-32cc-4ae3-88fe-f416a57011aa%22:%91%22color%22%93}\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.9.2″ text_font=\u00bb||||||||\u00bb text_text_color=\u00bbgcid-4ce3445c-22a7-4920-8883-f6899a36ff9b\u00bb header_font=\u00bb||||||||\u00bb header_3_font=\u00bbMontserrat|700|||||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bbgcid-5ea2646d-ef78-42ea-bf11-0e7b8b934098″ header_3_font_size=\u00bb40px\u00bb header_3_letter_spacing=\u00bb1px\u00bb text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb||9px|||\u00bb animation_style=\u00bbfade\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{%22gcid-4ce3445c-22a7-4920-8883-f6899a36ff9b%22:%91%22text_text_color%22%93,%22gcid-9e1f9faf-32cc-4ae3-88fe-f416a57011aa%22:%91%93,%22gcid-5ea2646d-ef78-42ea-bf11-0e7b8b934098%22:%91%22header_3_text_color%22%93}\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.9.2″ text_font=\u00bbPoppins||||||||\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb header_font=\u00bbMontserrat|700|||||||\u00bb header_text_color=\u00bb#fe414d\u00bb header_font_size=\u00bb56px\u00bb header_line_height=\u00bb1.4em\u00bb header_2_font=\u00bb||||||||\u00bb header_3_font=\u00bb||||||||\u00bb max_width=\u00bb600px\u00bb custom_margin=\u00bb-12px|||||\u00bb custom_padding=\u00bb0px||0px|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_tablet=\u00bb40px\u00bb header_font_size_phone=\u00bb\u00bb header_font_size_last_edited=\u00bbon|tablet\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n Despu\u00e9s de hacer el brief con nuestro cliente, empezamos a investigar acerca de Vitarrico y tambi\u00e9n buscar otras marcas que se dedican al control de inventarios para darnos una idea de c\u00f3mo es la competencia.<\/span><\/p>\n Lo siguiente que hicimos fue empezar con el modelo de negocios y estrategias de Fast and Safe. Definimos los fundamentos de la marca, los ideales, experiencia de marca, canales de comunicaci\u00f3n y la segmentaci\u00f3n del p\u00fablico.<\/span><\/p>\n En este punto fue que hicimos un estudio etnogr\u00e1fico en donde creamos 3 personajes t\u00edpicos con su estilo de vida, historia de vida y mapa de empat\u00eda, para que podamos entender mejor a nuestro p\u00fablico y crear todo en base a sus necesidades.<\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb2_5,3_5″ _builder_version=\u00bb4.9.0″ width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_margin=\u00bb|||\u00bb custom_padding=\u00bb0px|0|0px|\u00bb use_custom_width=\u00bbon\u00bb width_unit=\u00bboff\u00bb custom_width_percent=\u00bb100%\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_5″ _builder_version=\u00bb3.25″ custom_padding=\u00bb100px||100px|8%\u00bb custom_padding_tablet=\u00bb60px|10%|60px|10%\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb padding_tablet=\u00bb60px|10%|60px|10%\u00bb padding_last_edited=\u00bbon|tablet\u00bb custom_padding__hover=\u00bb|||\u00bb padding_phone=\u00bb60px|10%|60px|10%\u00bb][et_pb_text _builder_version=\u00bb4.9.2″ text_font=\u00bb||||||||\u00bb header_font=\u00bb||||||||\u00bb header_3_font=\u00bbMontserrat|700||on|||||\u00bb header_3_text_color=\u00bbgcid-509bc0cb-73d4-4619-bd16-20a15d62ca65″ header_3_font_size=\u00bb16px\u00bb header_3_letter_spacing=\u00bb1px\u00bb text_orientation=\u00bbright\u00bb background_layout=\u00bbdark\u00bb module_alignment=\u00bbright\u00bb custom_margin=\u00bb40px|19px|20px|||\u00bb animation_style=\u00bbfade\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{%22gcid-509bc0cb-73d4-4619-bd16-20a15d62ca65%22:%91%22header_3_text_color%22%93}\u00bb]<\/p>\n [\/et_pb_text][et_pb_divider color=\u00bbgcid-9e1f9faf-32cc-4ae3-88fe-f416a57011aa\u00bb divider_weight=\u00bb2px\u00bb _builder_version=\u00bb4.9.2″ max_width=\u00bb150px\u00bb module_alignment=\u00bbright\u00bb height=\u00bb2px\u00bb custom_margin=\u00bb|||\u00bb custom_padding=\u00bb|-60px||\u00bb custom_padding_tablet=\u00bb|0px||\u00bb custom_padding_last_edited=\u00bboff|desktop\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb animation_intensity_slide=\u00bb4%\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{%22gcid-c1a082fc-4a30-48d6-a873-4ecf6c1abb36%22:%91%93,%22gcid-9e1f9faf-32cc-4ae3-88fe-f416a57011aa%22:%91%22color%22%93}\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.9.2″ text_font=\u00bb||||||||\u00bb text_text_color=\u00bbgcid-4ce3445c-22a7-4920-8883-f6899a36ff9b\u00bb header_font=\u00bb||||||||\u00bb header_text_align=\u00bbright\u00bb header_3_font=\u00bbMontserrat|700|||||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bbgcid-5ea2646d-ef78-42ea-bf11-0e7b8b934098″ header_3_font_size=\u00bb40px\u00bb header_3_letter_spacing=\u00bb1px\u00bb text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb module_alignment=\u00bbright\u00bb custom_margin=\u00bb||9px|||\u00bb custom_padding=\u00bb|21px||||\u00bb animation_style=\u00bbfade\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{%22gcid-4ce3445c-22a7-4920-8883-f6899a36ff9b%22:%91%22text_text_color%22%93,%22gcid-9e1f9faf-32cc-4ae3-88fe-f416a57011aa%22:%91%93,%22gcid-5ea2646d-ef78-42ea-bf11-0e7b8b934098%22:%91%22header_3_text_color%22%93}\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.9.2″ text_font=\u00bbPoppins||||||||\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb header_font=\u00bbMontserrat|700|||||||\u00bb header_text_color=\u00bb#fe414d\u00bb header_font_size=\u00bb56px\u00bb header_line_height=\u00bb1.4em\u00bb header_2_font=\u00bb||||||||\u00bb header_3_font=\u00bb||||||||\u00bb max_width=\u00bb600px\u00bb custom_padding=\u00bb|23px||||\u00bb animation_style=\u00bbfade\u00bb header_font_size_tablet=\u00bb40px\u00bb header_font_size_phone=\u00bb\u00bb header_font_size_last_edited=\u00bbon|tablet\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n Comenzamos por describir a la marca con palabras claves que nos ayuden en la elecci\u00f3n del dise\u00f1o. Tambi\u00e9n realizamos una tabla de ideas con elementos que pod\u00edan relacionarse con la marca para que sirva como moodboard de inspiraci\u00f3n y luego procedimos a realizar diferentes propuestas para el logo de Fast and Safe. Despu\u00e9s de ver todos los bocetos, seleccionamos uno para seguir haciendo propuestas.\u00a0<\/span><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.9.0″ background_color=\u00bbgcid-9e1f9faf-32cc-4ae3-88fe-f416a57011aa\u00bb background_enable_color=\u00bboff\u00bb background_enable_image=\u00bboff\u00bb custom_padding=\u00bb100px|8%|100px|\u00bb custom_padding_tablet=\u00bb60px|10%|60px|10%\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{%22gcid-9e1f9faf-32cc-4ae3-88fe-f416a57011aa%22:%91%22background_color%22,%22colorEnd%22%93}\u00bb padding_tablet=\u00bb60px|10%|60px|10%\u00bb padding_last_edited=\u00bbon|phone\u00bb custom_padding__hover=\u00bb|||\u00bb padding_phone=\u00bb60px|10%|60px|10%\u00bb][et_pb_gallery gallery_ids=\u00bb1000,997,999″ fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.9.3″ _module_preset=\u00bbdefault\u00bb width=\u00bb105.5%\u00bb custom_margin=\u00bb7px|||-40px||\u00bb custom_padding=\u00bb30px|||0px||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbright\u00bb animation_intensity_slide=\u00bb4%\u00bb box_shadow_style=\u00bbpreset1″ locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero Section\u00bb _builder_version=\u00bb3.22″ custom_padding=\u00bb0|0px|0px|0px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5″ _builder_version=\u00bb4.9.3″ width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_margin=\u00bb|||\u00bb custom_padding=\u00bb0px|0|0px|||\u00bb use_custom_width=\u00bbon\u00bb width_unit=\u00bboff\u00bb custom_width_percent=\u00bb100%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.9.3″ background_enable_color=\u00bboff\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_start=\u00bbrgba(0,45,64,0.7)\u00bb background_color_gradient_end=\u00bb#002d40″ background_color_gradient_overlays_image=\u00bbon\u00bb background_image=\u00bbhttp:\/\/dcv.artcom.mx\/pda\/1170182\/wp-content\/uploads\/sites\/19\/2021\/04\/logos.jpg\u00bb custom_padding=\u00bb100px||100px|8%\u00bb custom_padding_tablet=\u00bb60px|10%|60px|10%\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{%22gcid-9e1f9faf-32cc-4ae3-88fe-f416a57011aa%22:%91%22colorEnd%22%93}\u00bb padding_tablet=\u00bb60px|10%|60px|10%\u00bb padding_last_edited=\u00bbon|tablet\u00bb custom_padding__hover=\u00bb|||\u00bb padding_phone=\u00bb60px|10%|60px|10%\u00bb][et_pb_gallery gallery_ids=\u00bb1003,1004″ fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.9.3″ _module_preset=\u00bbdefault\u00bb width=\u00bb104.9%\u00bb custom_margin=\u00bb-1px|||-7px||\u00bb custom_padding=\u00bb0px|||0px||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb animation_intensity_slide=\u00bb4%\u00bb box_shadow_style=\u00bbpreset1″ box_shadow_blur=\u00bb40px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_gallery][\/et_pb_column][et_pb_column type=\u00bb2_5″ _builder_version=\u00bb4.9.0″ background_enable_color=\u00bboff\u00bb background_enable_image=\u00bboff\u00bb custom_padding=\u00bb100px|8%|100px|\u00bb custom_padding_tablet=\u00bb60px|10%|60px|10%\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb padding_tablet=\u00bb60px|10%|60px|10%\u00bb padding_last_edited=\u00bbon|phone\u00bb custom_padding__hover=\u00bb|||\u00bb padding_phone=\u00bb60px|10%|60px|10%\u00bb][et_pb_text _builder_version=\u00bb4.9.2″ text_font=\u00bb||||||||\u00bb header_font=\u00bb||||||||\u00bb header_3_font=\u00bbMontserrat|700||on|||||\u00bb header_3_text_color=\u00bbgcid-509bc0cb-73d4-4619-bd16-20a15d62ca65″ header_3_font_size=\u00bb16px\u00bb header_3_letter_spacing=\u00bb1px\u00bb text_orientation=\u00bbright\u00bb background_layout=\u00bbdark\u00bb module_alignment=\u00bbright\u00bb min_height=\u00bb24px\u00bb custom_margin=\u00bb8px||20px|||\u00bb animation_style=\u00bbfade\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{%22gcid-509bc0cb-73d4-4619-bd16-20a15d62ca65%22:%91%22header_3_text_color%22%93}\u00bb]<\/p>\n [\/et_pb_text][et_pb_divider color=\u00bbgcid-9e1f9faf-32cc-4ae3-88fe-f416a57011aa\u00bb divider_weight=\u00bb2px\u00bb _builder_version=\u00bb4.9.2″ max_width=\u00bb150px\u00bb height=\u00bb2px\u00bb custom_margin=\u00bb|||\u00bb custom_padding=\u00bb|||-80px\u00bb custom_padding_tablet=\u00bb|0px||\u00bb custom_padding_last_edited=\u00bboff|desktop\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbright\u00bb animation_intensity_slide=\u00bb4%\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{%22gcid-9e1f9faf-32cc-4ae3-88fe-f416a57011aa%22:%91%22color%22%93}\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.9.2″ text_font=\u00bb||||||||\u00bb text_text_color=\u00bbgcid-4ce3445c-22a7-4920-8883-f6899a36ff9b\u00bb header_font=\u00bb||||||||\u00bb header_3_font=\u00bbMontserrat|700|||||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bbgcid-5ea2646d-ef78-42ea-bf11-0e7b8b934098″ header_3_font_size=\u00bb40px\u00bb header_3_letter_spacing=\u00bb1px\u00bb text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb||9px|||\u00bb animation_style=\u00bbfade\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{%22gcid-4ce3445c-22a7-4920-8883-f6899a36ff9b%22:%91%22text_text_color%22%93,%22gcid-9e1f9faf-32cc-4ae3-88fe-f416a57011aa%22:%91%93,%22gcid-5ea2646d-ef78-42ea-bf11-0e7b8b934098%22:%91%22header_3_text_color%22%93}\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.9.2″ text_font=\u00bbPoppins||||||||\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb header_font=\u00bbMontserrat|700|||||||\u00bb header_text_color=\u00bb#fe414d\u00bb header_font_size=\u00bb56px\u00bb header_line_height=\u00bb1.4em\u00bb header_2_font=\u00bb||||||||\u00bb header_3_font=\u00bb||||||||\u00bb max_width=\u00bb600px\u00bb animation_style=\u00bbfade\u00bb header_font_size_tablet=\u00bb40px\u00bb header_font_size_phone=\u00bb\u00bb header_font_size_last_edited=\u00bbon|tablet\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n En este punto ya fue que llevamos el logo a digital y aqu\u00ed definimos que ser\u00eda un imagotipo. Comenzamos a realizar diferentes versiones del mismo para ver otras opciones y probamos con otras tipograf\u00edas y colores que puedan representar a la marca, aunque ya ten\u00edamos seleccionados el azul y el amarillo por su psicolog\u00eda del color.<\/span><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb2_5,3_5″ _builder_version=\u00bb4.9.0″ width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_margin=\u00bb|||\u00bb custom_padding=\u00bb0px|0|0px|\u00bb use_custom_width=\u00bbon\u00bb width_unit=\u00bboff\u00bb custom_width_percent=\u00bb100%\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_5″ _builder_version=\u00bb3.25″ custom_padding=\u00bb100px||100px|8%\u00bb custom_padding_tablet=\u00bb60px|10%|60px|10%\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb padding_tablet=\u00bb60px|10%|60px|10%\u00bb padding_last_edited=\u00bbon|tablet\u00bb custom_padding__hover=\u00bb|||\u00bb padding_phone=\u00bb60px|10%|60px|10%\u00bb][et_pb_text _builder_version=\u00bb4.9.2″ text_font=\u00bb||||||||\u00bb header_font=\u00bb||||||||\u00bb header_3_font=\u00bbMontserrat|700||on|||||\u00bb header_3_text_color=\u00bbgcid-509bc0cb-73d4-4619-bd16-20a15d62ca65″ header_3_font_size=\u00bb16px\u00bb header_3_letter_spacing=\u00bb1px\u00bb text_orientation=\u00bbright\u00bb background_layout=\u00bbdark\u00bb module_alignment=\u00bbright\u00bb custom_margin=\u00bb40px|19px|20px|||\u00bb animation_style=\u00bbfade\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{%22gcid-509bc0cb-73d4-4619-bd16-20a15d62ca65%22:%91%22header_3_text_color%22%93}\u00bb]<\/p>\n [\/et_pb_text][et_pb_divider color=\u00bbgcid-9e1f9faf-32cc-4ae3-88fe-f416a57011aa\u00bb divider_weight=\u00bb2px\u00bb _builder_version=\u00bb4.9.2″ max_width=\u00bb150px\u00bb module_alignment=\u00bbright\u00bb height=\u00bb2px\u00bb custom_margin=\u00bb|||\u00bb custom_padding=\u00bb|-60px||\u00bb custom_padding_tablet=\u00bb|0px||\u00bb custom_padding_last_edited=\u00bboff|desktop\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb animation_intensity_slide=\u00bb4%\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{%22gcid-c1a082fc-4a30-48d6-a873-4ecf6c1abb36%22:%91%93,%22gcid-9e1f9faf-32cc-4ae3-88fe-f416a57011aa%22:%91%22color%22%93}\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.9.2″ text_font=\u00bb||||||||\u00bb text_text_color=\u00bbgcid-4ce3445c-22a7-4920-8883-f6899a36ff9b\u00bb header_font=\u00bb||||||||\u00bb header_text_align=\u00bbright\u00bb header_3_font=\u00bbMontserrat|700|||||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bbgcid-5ea2646d-ef78-42ea-bf11-0e7b8b934098″ header_3_font_size=\u00bb40px\u00bb header_3_letter_spacing=\u00bb1px\u00bb text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb module_alignment=\u00bbright\u00bb custom_margin=\u00bb||9px|||\u00bb custom_padding=\u00bb|21px||||\u00bb animation_style=\u00bbfade\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{%22gcid-4ce3445c-22a7-4920-8883-f6899a36ff9b%22:%91%22text_text_color%22%93,%22gcid-9e1f9faf-32cc-4ae3-88fe-f416a57011aa%22:%91%93,%22gcid-5ea2646d-ef78-42ea-bf11-0e7b8b934098%22:%91%22header_3_text_color%22%93}\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.9.2″ text_font=\u00bbPoppins||||||||\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb header_font=\u00bbMontserrat|700|||||||\u00bb header_text_color=\u00bb#fe414d\u00bb header_font_size=\u00bb56px\u00bb header_line_height=\u00bb1.4em\u00bb header_2_font=\u00bb||||||||\u00bb header_3_font=\u00bb||||||||\u00bb max_width=\u00bb600px\u00bb custom_padding=\u00bb|23px||||\u00bb animation_style=\u00bbfade\u00bb header_font_size_tablet=\u00bb40px\u00bb header_font_size_phone=\u00bb\u00bb header_font_size_last_edited=\u00bbon|tablet\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n As\u00ed llegamos a la selecci\u00f3n del imagotipo y lo ajustamos cada elemento a una ret\u00edcula. Tambi\u00e9n establecidos la paleta crom\u00e1tica (azul, amarillo y gris)y la tipograf\u00eda principal con la secundaria. Ahora que ya ten\u00edamos esto definido, pod\u00edamos continuar con la realizaci\u00f3n del manual, ahora ya en el programa de InDesign. El tama\u00f1o que elegimos para el manual fue de 10″ x 7.5″ y en el caso de imprimirse, se realizar\u00eda en encuadernaci\u00f3n a caballo. 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Trabajo realizado en equipo: Mercy Maldonado Dariana L\u00f3pez Sarai Prado Establecer el problemaDefinici\u00f3nSe realiz\u00f3 una convocatoria a universidades adventistas para encontrar una soluci\u00f3n al […]<\/p>\n","protected":false},"author":23,"featured_media":0,"parent":11,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"_links":{"self":[{"href":"https:\/\/dcv.artcom.mx\/pda\/1170182\/wp-json\/wp\/v2\/pages\/757"}],"collection":[{"href":"https:\/\/dcv.artcom.mx\/pda\/1170182\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dcv.artcom.mx\/pda\/1170182\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dcv.artcom.mx\/pda\/1170182\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/dcv.artcom.mx\/pda\/1170182\/wp-json\/wp\/v2\/comments?post=757"}],"version-history":[{"count":40,"href":"https:\/\/dcv.artcom.mx\/pda\/1170182\/wp-json\/wp\/v2\/pages\/757\/revisions"}],"predecessor-version":[{"id":2148,"href":"https:\/\/dcv.artcom.mx\/pda\/1170182\/wp-json\/wp\/v2\/pages\/757\/revisions\/2148"}],"up":[{"embeddable":true,"href":"https:\/\/dcv.artcom.mx\/pda\/1170182\/wp-json\/wp\/v2\/pages\/11"}],"wp:attachment":[{"href":"https:\/\/dcv.artcom.mx\/pda\/1170182\/wp-json\/wp\/v2\/media?parent=757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Establecer el problema<\/h3>\n
Definici\u00f3n<\/h3>\n
recopilar informaci\u00f3n previa<\/h3>\n
Investigaci\u00f3n<\/h3>\n
<\/h1>\n
CREAR POSIBLES SOLUCIONES<\/h3>\n
Ideaci\u00f3n<\/h3>\n
PROPONER SOLUCIONES<\/h3>\n
Prototipo<\/h3>\n
hacer soluciones<\/h3>\n
Selecci\u00f3n<\/h3>\n
<\/span><\/span><\/p>\nImplementaci\u00f3n<\/h3>\n
<\/h1>\n